KSA Banking Industry Deals & Offers Updates – January 2025
Changes to banking deals and offers in Saudi Arabia during January 2025.
Overview
This report examines changes to banking deals and offers in Saudi Arabia during January 2025. Using a series of charts, we explore the extent of deal modifications by different institutions, which parts of their deals were changed, and the overall count of active deals each provider currently holds.
Change Activity by Provider
The first chart highlights five main providers and how many updates they made:
ANB showed the most activity: 6 Change Events, 6 Unique Deals Modified, and 24 Fields Changed.
Alinma made 3 Change Events, 3 Unique Deals Modified, and 4 Fields Changed.
Alinma Pay carried out 1 Change Event, 1 Deal Modified, and 2 Fields Changed.
Al Rajhi Bank and Mobily Pay each reported 1 Change Event, 1 Deal Modified, and 1 Field Changed.
ANB stands out for having more field changes than the other providers. This could suggest that ANB is strategically improving or adjusting multiple parts of its offers in response to shifting market demands or opportunities. We highlight some of their changes in detail below.
Fields Changed Across All Providers
The second chart shows which types of fields saw the most updates:
Deal Attributes: The largest number of updates—key items include Reward Rate, Card Replacement Fee, Monthly Profit Rate, and International Transaction Fee.
Price: The second‐most‐updated category.
Disclaimer: Had the fewest changes.
These results indicate that most providers focused on modifying fees, rates, and rewards, possibly to stay competitive or to manage costs within the current market environment.
Providers vs. Fields Changed
The third chart examines which fields each bank changed:
ANB leads with 24 total updates: 6 involving Price and 18 relating to Deal Attributes.
Alinma recorded 4 updates spread across Price, Disclaimer, and Extras.
Alinma Pay made 2 changes, both linked to Deal Attributes.
Al Rajhi Bank changed 1 Price field, while Mobily Pay changed 1 Deal Attribute.
ANB’s emphasis on both Price and Deal Attributes demonstrates a widespread overhaul of its offerings. Others focused on fewer, more specific changes.
Special Focus: ANB’s Strategy – Lower Annual Fees, Higher Monthly Profit Rates
In January 2025, ANB made a noteworthy shift by reducing the annual fees on its major credit cards while raising their monthly profit rates. For example, the ANB Visa Infinite annual fee dropped from SAR 977.50 to SAR 850, giving cardholders an annual saving of SAR 127.50. However, its monthly profit rate rose from 3.20% to 3.92%, increasing by 0.72%.
A similar trend can be seen with the ANB Mastercard Platinum, where the annual fee fell from SAR 517.50 to SAR 350.50 while the monthly profit rate climbed from 2.77% to 3.05%. By pairing lower upfront costs with slightly higher charges for carried balances, ANB appears to be making card ownership more attractive initially but recouping costs over time.
Total Live Deals by Provider
The final chart shows how many active deals each provider currently offers:
Riyad Bank tops the list with 26 live deals.
Alinma and Al Rajhi Bank each have 21 live deals.
Saudi National Bank holds 19, while ANB and BSF both carry 16.
Smaller providers like Barq, Bouki, and Tiqmo each only offer 1 deal.
These figures suggest that larger institutions, such as Riyad Bank and Alinma, maintain a broad range of products to address diverse customer needs. On the other hand, smaller or more specialized providers concentrate on a limited selection of deals.
Key Takeaways & Outlook
High Activity from ANB: ANB’s high number of field changes—and strategic approach to lowering annual fees while raising monthly profit rates—reveals a targeted plan to balance initial appeal with sustainable revenue.
Emphasis on Fees and Rates: Most modifications focused on core cost elements (fees, profit rates), reflecting a competitive landscape and possibly new compliance requirements.
Broad vs. Targeted Portfolios: Providers like Riyad Bank, Alinma, and Al Rajhi maintain many deals, whereas emerging financial services (e.g., Alinma Pay, Mobily Pay) appear to refine a smaller range of products.
Conclusion
The January 2025 data shows that Saudi banks and financial service providers are actively revising their deals, with ANB leading the way in both the number and scope of changes. These continuous adjustments highlight an industry that is responsive to consumer preferences, regulatory guidance, and competitive pressures—a trend likely to continue as providers seek new ways to attract and retain customers.
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