Lv Uk — United Kingdom
Live offers from Lv Uk in United Kingdom, tracked daily by Giraffy.
Live offers
- LV= Critical Illness Cover UK
- LV= Critical Illness
- LV= Pet Insurance
- LV= Travel Insurance
- LV= Term Life UK
LV= (formerly Liverpool Victoria) is a UK mutual insurer offering car, home, pet, travel, and life insurance. As a mutual, it is owned by its members and focused on customer outcomes rather than shareholder returns.
| Type | Mutual insurer — member-owned |
|---|---|
| Products | Car, home, pet, travel, life insurance |
| Best for | UK policyholders who prefer a mutual insurer known for customer service |
| Alternatives | Aviva, Direct Line, Admiral, AXA |
Best for
- UK policyholders who prefer a mutual insurer with a strong claims and customer service record
Not ideal for
- Price-led buyers — LV= is not always the cheapest on comparison sites
LV= vs alternatives
LV= vs Aviva
Multi-product insurer with pensions and health cover. LV= vs Aviva: Aviva offers pensions. LV= is a mutual focused on personal insurance.
LV= vs Direct Line
Direct-only insurer with strong claims service. LV= and Direct Line both have strong claims reputations. Compare on Giraffy.
LV= in United Kingdom — FAQ
Is LV= a mutual?
Yes. LV= (Liverpool Victoria) is a UK mutual insurer, owned by its members rather than shareholders. Compare car and home insurance with Aviva on Giraffy.