What is Giraffy for Business?

Giraffy for Business is a market intelligence and visibility platform designed for companies in the household finance sector. We provide banks, insurers, and telecom providers with a real-time, external view of the market, helping teams understand how they are positioned against competitors at the exact moment a customer makes a decision.

How is your market data collected?

We use our proprietary technology, Giraffy Radar, to scan and structure market data daily. Unlike platforms that rely on manual updates or partner-provided spreadsheets, our technology monitors the market 24/7 to ensure that the pricing, terms, and availability we show are accurate and current across all regions we serve.

Does Giraffy only show providers who are clients?

No. Our core value is market completeness. We show 100% of the relevant market deals regardless of whether a company uses our B2B tools or advertises with us. This neutral approach ensures that our data remains a reliable "source of truth" for both consumers and our business partners.

What kind of insights can my team expect?

Beyond simple price tracking, Giraffy provides visibility into the "Comparison Moment." We reveal how your brand and products are experienced relative to the full market, including brand sentiment indicators and drop-off patterns. This helps product and pricing teams understand exactly why they are winning or losing market share before the transaction happens.

How can we increase our visibility on the platform?

While we maintain a neutral market view, we offer optional sponsored placements and category-specific listings. These allow providers to reach high-intent, "finance-ready" users who are actively comparing options. Performance is transparent and measurable, with options to pay based on outcomes rather than just impressions.

Can we integrate Giraffy data into our own systems?

Yes. Giraffy is designed to be a shared source of truth across your organization. We offer various ways to access our intelligence layer, including our analytics dashboard and API options, so your product, pricing, and marketing teams can work from the same live market data.

How do we get started?

Getting started is simple. You can request access or book a demo through our business portal. Our team will walk you through the platform capabilities and show you how Giraffy Radar can be tailored to your specific category and country requirements.

See the Market Clearly.

Stop guessing why you win or lose. Access a clear view of market movements, competitor pricing, and how customers compare options before they choose.

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Giraffy For Business helps telecoms, banks, insurers, and finance providers understand the market as it actually exists: how customers compare options, how competitors are positioned, and how decisions are made, all in one place.

The Decision Gap

Most providers rely on internal performance data and paid acquisition metrics, but these only show what happens after a customer chooses you. What is missing is visibility into the "Comparison Moment."

Across markets, 30–60% of consumers compare financial products before committing to a purchase.

Decisions are increasingly made before customers ever enter your funnel.

Giraffy provides the missing layer of external intelligence needed to see the full market reality.

Market Intelligence

Giraffy Radar monitors live deals across telecoms, banking, insurance, and finance, updating daily. This powers a structured view of the market, allowing companies to:

See their products alongside every relevant competitor
Track pricing, eligibility, and positioning changes
Understand category level and provider level trends
See how markets change over time

Customer Experience & Brand Insight

Understanding performance isn't just about price or clicks. Giraffy helps companies understand how their brand and products are experienced at the moment of comparison, through:

Real comparison behaviour
Brand sentiment indicators
Ratings and review signals
Drop off and switching patterns

This reveals why customers choose one provider over another. Unlike surveys, this insight is based on what people actually do.

Decision-Time Visibility

Giraffy shows your brand to customers when they are actively comparing options.

Each product category includes one sponsored position. This keeps comparisons clear and fair, with no auctions and no clutter.

Sponsored placements typically drive around 20% more engagement on the placement itself. Providers also see an additional uplift of around 20% across their organic listings, as increased visibility improves overall brand consideration.

This means more demand at the point of decision, not just more traffic.

Who Giraffy Is For

Giraffy for Business is used by telecom operators, banks, insurers, fintechs, and consumer finance providers that operate in complex, competitive markets.

Inside these organisations, Giraffy supports teams across the business:

Product teams understand market fit and competitiveness

Pricing teams track positioning and shifts

Marketing teams improve visibility and efficiency

Leadership teams gain a clear external market view

Instead of separate tools and partial data, teams work from a shared view of the market.

Built for Complex Markets

Giraffy is built for competitive, regulated markets where rules differ by provider, eligibility matters, and data is fragmented.

We track the full market, not a selected subset, with daily updates using in-house technology. This gives companies a neutral, external view of how markets change over time.

By focusing on how customers compare options before they choose, Giraffy sits before the transaction, where real decisions are made.

Get Started with Giraffy for Business

Understand your market position

Improve customer experience

Increase qualified demand

Make better pricing and product decisions

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FAQs

Giraffy for Business is the external intelligence layer for household finance markets.