PR & Media

Giraffy has expanded beyond Saudi Arabia, officially launching across the GCC in the UAE, Oman, Kuwait, Bahrain, and Qatar. The expansion follows a successful year in Saudi Arabia and demonstrates the portability of Giraffy's market-wide data model across multiple regulatory environments. "Household finance across the GCC faces the same challenges. Fragmented information and limited transparency," said Jason Lea. "Our expansion proves the model works beyond a single market."

Giraffy has launched the Giraffy Awards, recognising excellence, transparency, and value across Saudi Arabia's financial services market. The awards highlight top-performing products and providers across categories including mobile, internet, banking, insurance, and finance, based on market data and consumer relevance. "The Giraffy Awards are about clarity, not promotion," said Jason Lea. "They exist to highlight providers delivering genuine value to consumers."

Giraffy has released a new whitepaper examining the evolving financial landscape in Saudi Arabia and the growing need for smarter consumer tools. Titled "Market Insights: Financial Literacy, Fintech & Digital Tools in Saudi Arabia," the report explores how Open Banking, fintech licensing, and consumer behaviour are reshaping the market. The whitepaper reflects Giraffy's broader ambition to evolve beyond comparison into a long-term market intelligence platform supporting both consumers and providers.

Giraffy has appointed Saja Alqurnas as Saudi Lead, strengthening the company's in-Kingdom leadership as it enters its next phase of growth. In her role, Saja will oversee partnerships, local operations, and market expansion across Saudi Arabia, supporting Giraffy's mission to improve financial transparency and literacy. "Saja shares our belief that financial understanding is foundational to long-term success," said Jason Lea, Founder & CEO of Giraffy. "Her leadership on the ground in Saudi Arabia is critical as we scale."

Giraffy has reached a major early milestone, recording more than 1,000 users in a single day, achieved entirely through organic growth. The milestone reflects growing demand in Saudi Arabia for transparent, easy-to-use tools that help consumers compare financial products without hidden bias. Since launching earlier this year, Giraffy has steadily grown its user base by offering full-market comparisons across mobile, internet, banking, insurance, and finance, with no paid advertising or artificial traffic tactics. "This was one of those moments where it stopped feeling theoretical," said Jason Lea, Founder & CEO of Giraffy. "People were actually using the product at scale, making real decisions, without us paying to acquire them."

Giraffy has welcomed Mike Jones, former CTO of uSwitch and current CTO of loveholidays, as an advisor. Mike brings extensive experience scaling consumer platforms and leading technology teams through major exits, including uSwitch's £190m acquisition by Zoopla and the £2.2bn Silver Lake acquisition of ZPG. At Giraffy, Mike will advise on platform scalability, data infrastructure, and long-term monetisation strategy as the company builds a regional market intelligence layer. "Giraffy is tackling a genuinely hard problem at the right moment," said Mike Jones. "The opportunity to build a neutral intelligence platform for household finance is significant."

Giraffy has officially launched in Saudi Arabia, introducing a new consumer platform designed to give people a complete and unbiased view of everyday financial products. Founded by Jason Lea after living and working in the Kingdom, Giraffy was built to solve a problem faced by millions of residents: fragmented information, unclear pricing, and limited visibility across mobile, internet, banking, insurance, and finance products. Saudi Arabia is undergoing a rapid transformation driven by Vision 2030, Open Banking, and a digital-first population. Yet despite this acceleration, consumers have lacked a single place to compare and understand their financial options. Giraffy brings full-market visibility into one platform, covering SIM cards, fibre and 5G internet, bank accounts, credit cards, loans, insurance, and more, without pay-to-play rankings or hidden exclusions. "Living in Saudi Arabia, I experienced first hand how difficult it was to make basic financial decisions," said Jason Lea, Founder & CEO of Giraffy. "Giraffy exists to show the full market clearly, so people can make better decisions with confidence." Giraffy's long-term vision is to become the market intelligence layer for household finance, starting in Saudi Arabia and scaling across the GCC.