How is Giraffy's data defensible compared to search engines or AI?

Search engines index the web, but they do not structure complex financial eligibility or track daily pricing shifts at scale. Giraffy creates a proprietary "Ground Truth" dataset that combines live market pricing with unique consumer signals. By capturing how users interact with and compare deals in real time, we build a behavioral data moat and a historical record that cannot be scraped or bought, creating a deep competitive advantage as the market evolves.

How is this a dual revenue stream if the platform is free for consumers?

We do not charge consumers because their participation is what generates our most valuable data. Our revenue is entirely B2B driven, split between two high value streams. First, we sell our market intelligence and analytics software to providers who need an external view of the market. Second, we offer targeted, high intent visibility through sponsored placements for providers looking to reach "finance ready" users. We monetize the data and the access, rather than the consumer.

What is the expansion strategy for new territories?

Giraffy began in Saudi Arabia to solve a personal challenge with opaque financial data, but we quickly identified a massive opportunity across 40+ global markets. Our strategy is two fold. In fragmented or underserved markets, we establish ourselves as the primary destination for clarity. In mature markets with established comparison sites, we do not compete for traffic; instead, we become the essential data and infrastructure layer that those systems and AI platforms rely on to function accurately.

Investors | Giraffy

Giraffy is building the system of record for household financial markets. We create structured and continuously updated views of finance across telecoms, banking, finance and insurance, starting with the most complex markets and scaling globally. Our focus is not traffic or commissions, it is coverage, accuracy, and intelligence.

The Market Reality

Household finance is one of the largest and most recurring consumer markets in the world, yet it has no neutral, global data layer.

What exists today:

• Fragmented comparison sites
• Pay to play rankings
• Incomplete product coverage
• Limited visibility into real decision behaviour

As a result:

• Consumers make decisions on partial information
• Providers operate without full market insight
• Regulators and policymakers lack market level visibility

The market lacks infrastructure.

Why Now

As AI systems and Large Language Models (LLMs) become the primary interface for decision making, the value shifts from distribution to the underlying data.

AI systems do not generate truth; they retrieve it. In this new era, markets without a reliable source of truth will produce unreliable outcomes.

Giraffy provides the structured, retrieval grade data required for AI to navigate the world's most valuable and least structured financial datasets.

The Giraffy Approach

We build full market visibility first. By tracking 100% of live deals and structuring products, pricing, and eligibility consistently, we create a compounding system. This is a cycle where coverage builds trust, usage generates behavioral data, and data produces intelligence.

Each new country strengthens the intelligence layer across all existing markets, allowing Giraffy to scale by adding truth rather than just adding users.

The Infrastructure Moat

Over time, Giraffy becomes:

• A trusted reference for consumers
• A market intelligence platform for providers
• A retrieval grade data source for AI systems
• A longitudinal record of how household finance markets evolve

Once established, this layer becomes difficult to replicate and increasingly valuable with scale.

What We're Building

We're building a long term infrastructure play in a massive, recurring market. We're selectively bringing on investors who share that view.

Global coverage across fragmented and underserved markets
A neutral, trusted data layer for household finance
An intelligence platform built on real market behaviour
Long term defensibility through completeness and history

Follow our progress, be notified when we open our next round, or learn more about the opportunity.

Register Interest

Building the Infrastructure Layer for Household Finance