Giraffy Intelligence
Giraffy monitors what providers offer, what consumers want, and how AI recommends all at the same time.
Companies using Giraffy Intelligence:
The Decision Gap
But decisions are made before customers ever enter your funnel.
Most providers see only:
- Internal performance metrics
- Paid acquisition data
- Conversion outcomes
In competitive financial markets:
- 30–60% of customers compare options before committing
- AI systems increasingly shape recommendations
- Pricing shifts change competitive dynamics instantly
What's missing is external decision intelligence.
Internal data shows outcomes. Giraffy shows the decision environment before outcomes happen.
See the full decision ecosystem before customers choose.
Giraffy Intelligence provides a unified view of supply, demand, and AI recommendation across financial markets. It enables telecoms, banks, insurers, and finance providers to understand how products are positioned, how customers compare, and how decisions are shaped, before the transaction happens.
Market Reality Monitoring
What providers offer
- Live pricing & deal changes
- Historical trends
- Competitive positioning
- Market depth & availability
Structured, real-time monitoring of visible financial offers.
Consumer Intent Signals
What people want
- Comparison behaviour
- Search demand signals
- Switching patterns
- Category interest shifts
Pre-transaction behavioural insight captured at the moment of choice.
AI Visibility Tracking
How AI recommends
- AI ranking visibility
- Brand recommendation rate
- Competitive AI share
- Perception movement over time
Understand how generative AI influences financial decision-making.
Interaction Intelligence
Supply–Demand Fit
See where pricing and positioning align — or fail to align — with real customer demand.
AI vs Market Position
Identify discrepancies between true market competitiveness and AI-generated visibility.
AI Influence
Understand how algorithmic recommendations shape comparison behaviour before application.
The Decision Moment
The advantage is not seeing these signals independently — it is understanding how they interact.
Where supply, demand, and AI recommendation intersect, decisions are shaped.
Giraffy operates at that intersection.
Market Monitoring
Giraffy Radar monitors live deals across telecoms, banking, insurance, and finance, updating daily. This powers a structured view of the market, allowing companies to:
- See their products alongside every relevant competitor
- Track pricing, eligibility, and positioning changes
- Understand category level and provider level trends
- See how markets change over time
Customer Experience & Brand Insight
Understanding performance isn't just about price or clicks. Giraffy helps companies understand how their brand and products are experienced at the moment of comparison, through:
- Real comparison behaviour
- Brand sentiment indicators
- Ratings and review signals
- Drop off and switching patterns
This reveals why customers choose one provider over another. Unlike surveys, this insight is based on what people actually do.
AI Agent Experience
AI systems are increasingly the first point of financial discovery. Before entering a provider's funnel, customers ask AI tools for recommendations.
Giraffy measures how AI agents evaluate and rank providers across high-intent financial queries, tracking:
- Recommendation rate across standardised purchase queries
- Average ranking position in AI-generated comparisons
- Competitive visibility share versus market peers
- Query-specific performance across segments
- Data completeness impact on AI recommendations
This shows how your products are positioned inside AI-generated answers and how that shifts over time.
Rather than anecdotal testing, Giraffy uses structured, repeatable query sets and historical monitoring to turn AI visibility into measurable intelligence.
Decision-Time Visibility
Giraffy shows your brand to customers when they are actively comparing options.
Each product category includes one sponsored position. This keeps comparisons clear and fair, with no auctions and no clutter.
Sponsored placements typically drive around 20% more engagement on the placement itself. Providers also see an additional uplift of around 20% across their organic listings, as increased visibility improves overall brand consideration.
This means more demand at the point of decision, not just more traffic.
Who Giraffy Is For
Giraffy Intelligence is used by telecom operators, banks, insurers, fintechs, and consumer finance providers that operate in complex, competitive markets.
Inside these organisations, Giraffy supports teams across the business:
Instead of separate tools and partial data, teams work from a shared view of the market.
Why Providers Use Giraffy
- Identify underpriced competitors within 24 hours
- Detect demand shifts before internal data reflects them
- Understand where AI systems over or under represent your brand
- Benchmark true market competitiveness, not just internal KPIs
- Improve pricing, launch timing, and acquisition efficiency
Built for Complex and Intermediated Markets
Giraffy is built for competitive, regulated markets where rules differ by provider, eligibility matters, and data is fragmented.
We track the full market, not a selected subset, with daily structured updates using in house technology. This gives companies a neutral, external view of how markets change over time.
Today, financial decisions are increasingly shaped before a customer visits a provider. They are influenced by comparison environments and AI systems that interpret, rank, and recommend products.
By tracking market reality, customer comparison behaviour, and AI agent evaluation together, Giraffy sits before the transaction, where real decisions are shaped.
Get Started with Giraffy Intelligence
FAQs
Giraffy Intelligence is the external intelligence layer for household finance markets.