e& (Etisalat) UAE — Compare mobile plans and SIM deals

e& (formerly Etisalat) is the UAE's largest mobile network operator and a global telecom group. Operating under the e& brand since 2022, it offers prepaid and postpaid SIM plans, 5G coverage, home internet (fibre), and digital services. e& holds roughly 55% of the UAE mobile market and is the dominant network for UAE nationals and expatriates alike. It is headquartered in Abu Dhabi and is majority owned by Abu Dhabi government.