Etisalat — United Arab Emirates
Live offers from Etisalat in United Arab Emirates, tracked daily by Giraffy.
Live offers
- Galaxy A16 12 months
- Etisalat 25GB E& Plan
- OPPO RENO 12F 5G 12 months
- X9C 12 months
- Etisalat 50GB E& Plan
e& (formerly Etisalat) is the UAE's largest mobile network operator and a global telecom group. Operating under the e& brand since 2022, it offers prepaid and postpaid SIM plans, 5G coverage, home internet (fibre), and digital services. e& holds roughly 55% of the UAE mobile market and is the dominant network for UAE nationals and expatriates alike. It is headquartered in Abu Dhabi and is majority owned by Abu Dhabi government.
| Brand name | e& (formerly Etisalat) |
|---|---|
| Country | UAE |
| Market share | ~55% of UAE mobile subscribers |
| 5G | Yes — UAE-wide 5G network |
| Best for | UAE users who want the largest network with the widest coverage and 5G access |
| Alternatives | du |
Best for
- UAE residents who want the widest network coverage including rural and peripheral areas
- Corporate and SME clients who want enterprise telecom services
- Users who want the fastest 5G speeds in the UAE
Not ideal for
- Budget-conscious users — du's prepaid plans are often cheaper
- Users who want a virtual network operator (MVNO) with more flexible plans
Etisalat vs alternatives
Etisalat vs du
Second UAE MNO with competitive prepaid bundles and often lower pricing. e& vs du: e& has larger coverage and stronger corporate presence. du is often more price-competitive on prepaid plans. Compare current plan pricing on Giraffy.
Etisalat in United Arab Emirates — FAQ
Is Etisalat now called e&?
Yes. Etisalat rebranded to e& in 2022. The network and services are the same — the brand name changed. All existing SIM cards and plans were migrated to the e& brand.
Which is better in UAE — e& or du?
e& has broader coverage and a larger subscriber base. du is often more price-competitive on prepaid plans. The best choice depends on your specific plan needs and location.
Does e& have 5G in UAE?
Yes. e& was one of the first operators globally to launch 5G. It has extensive 5G coverage across the UAE.