Latest Research
Discover in-depth analysis and insights about financial services in the Gulf.
Why Sponsored Visibility in Insurance Drives Organic Clicks More Than Ad Clicks
Sponsored visibility in insurance doesn’t rush decisions—it builds trust, lifting organic clicks and reducing competitor consideration.
How One Sponsored Slot Can Reduce Competitor Click Share by Double Digits
In telecom comparisons, sponsored placements don’t add demand—they redistribute it, lifting one provider’s clicks while others lose share.
How Sponsored Visibility in Banking Reallocates Demand (Not Just Clicks)
Paid visibility doesn’t create demand in banking comparisons—it reallocates it, increasing dominant brands’ clicks at competitors’ expense.
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Qatar’s Bold Leap into Global Entrepreneurship
The main attraction at Websummit Qatar 2025 was Qatar's dedication to attracting global entrepreneurs to set up shop in Doha.
KSA Airline Miles Card Deep Dive
Discover the top airline miles credit cards in Saudi Arabia with our February deep dive. Learn which cards offer the best rewards, cost efficiency, and bonuses — perfect to inform your card strategy.
KSA Banking Industry Deals & Offers Updates – January 2025
Changes to banking deals and offers in Saudi Arabia during January 2025.
Competing in Saudi Arabia's Travel-Focused Prepaid Card Market
A breakdown of simple tips and strategies for businesses to understand the market and find new opportunities for travel-related prepaid cards.
Consumer Fintechs in the Kingdom Need to Compete More on Rewards
Why KSA Consumer Fintechs Must Level Up Their Rewards Game
Does Tamara Have a Tomorrow Once STC Bank Comes Knocking?
Saudi consumer credit is set for a dramatic shift with STC Bank’s entry into BNPL and digital payments. Discover how this could reshape the financial landscape for credit cards and fintech startups.
The GCC’s Payment Revolution: Cash, Cards, and What Comes Next
Explore how the GCC is leading the shift from cash and credit cards to digital payments. Learn key trends, growth stats, and opportunities in the region’s rapidly evolving fintech landscape.
4 Metrics UAE Banks Compete On for Credit Card Rewards
Discover key trends shaping the UAE’s competitive credit card market. Explore reward values, annual fee justifications, popular perks, and income-based card segmentation.